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Why We Don’t Publish Case Studies

Oct 22
4 min read
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AT A GLANCE: Why We Don’t Publish Case Studies
  • Psychology-informed wellbeing coaching depends on confidentiality. It’s a requirement under the Association for Coaching’s Global Code of Ethics, which Elizabeth is accredited under, and reflects the same standard set out in the British Psychological Society’s Code of Ethics and Conduct, across the discipline of psychology she trained in to master’s level.

  • After a 1:1 session, members are offered a reflection form where sharing feedback is entirely optional. The wider community also receives a periodic, anonymous feedback request.

  • Both exist to help Elizabeth understand and support members better, and to improve the Lab itself, not to produce something for people outside it to see.

  • No individual member’s experience is ever shared, even anonymised, and nothing about using the Lab implies an obligation to give feedback.

  • If a member chooses to share how the Lab has supported her, that’s welcome. It’s never expected.


In This Article




Most coaching and wellbeing brands lead with case studies and testimonials. You won’t find either here, and that’s a deliberate choice, not an oversight. The Women’s Wellbeing Lab is grounded in psychology-informed coaching, which means confidentiality is an integral part of delivering support. It’s a professional requirement, and it shapes how feedback works inside the Lab from the first session onward.



Confidentiality Is Central to Psychology-Informed Coaching


Elizabeth is an accredited member of the Association for Coaching and trained in psychology to master’s level. The AC’s Global Code of Ethics requires members, Elizabeth included, to maintain the strictest level of confidentiality with client information. The British Psychological Society’s Code of Ethics and Conduct, setting out the standard across the discipline of psychology she trained in, places privacy and confidentiality among the core considerations under its own principle of respect.


That’s not simply a professional formality. It’s what allows a confidential conversation to happen at all. If something you shared in a session, or wrote in a reflection, could end up as a case study or a quoted testimonial, even anonymised, it would change what you felt able to say.


Both standards also place real weight on a person-centred approach: your own self-determination, independence and autonomy within the coaching relationship. How you use the space, what you choose to work on, and whether you ever talk about your experience outside it, is led by you. It’s not directed, and it isn’t a fixed programme to complete.



How Feedback Actually Works Inside the Women’s Wellbeing Lab


After a 1:1 coaching session, you’re offered a reflection form. Sharing a testimonial on it is entirely optional. Separately, the wider community receives a periodic, anonymous feedback request.


Both exist for the same reason: to help Elizabeth understand and support members better, and to improve the Lab itself. That’s the actual purpose of the process, not producing something for people outside it to see. If something from it turns out to be useful for reassuring someone who hasn’t joined yet, that’s a real bonus, not the reason the process exists.


No individual member’s experience is ever shared, even anonymised. And nothing about being a member, or having had a session, carries any expectation that you’ll give feedback or agree to a testimonial. You’re free to use the space however it’s useful to you, with your involvement kept confidential.



Sharing Your Experience Is Welcome, Never Expected


This isn’t a programme built to generate proof for other people. It’s support for your own psychological, physical and emotional wellbeing, led by what’s useful to you. A member’s experience is hers alone, never used to persuade someone else to join.


If you’d ever like to share how the Lab has supported you, in your own words and entirely on your own terms, because you want other women to know this kind of support exists, that’s genuinely welcome. But you’re not obligated to, and choosing not to is just as valid. That choice belongs to you either way.



The Best Way to Know Is to Try It Yourself


Women’s wellbeing is widely discussed, in articles, podcasts and everyday conversation. The Women’s Wellbeing Lab is where you move from reading or listening about it to supporting your own wellbeing directly, with self-paced tools and coaching activities you can start with a 7-day free trial.



FAQs: Why We Don’t Publish Case Studies


Where are your testimonials or proof that this works?

After 1:1 sessions, members are given a reflection form where sharing a testimonial is optional, and periodically there’s an anonymous feedback request across the community. Both exist primarily to help Elizabeth understand and support members better, and to improve the Lab itself, not to produce something for people outside it to see. No individual client details are ever shared, even anonymised.

If something usable for reassurance comes out of that process, it’s a real bonus, not the reason the process exists. What you see reflects members’ actual experience, not a curated highlight reel.


Why doesn’t Elizabeth share client stories, even anonymised?

Confidentiality is a requirement under the Association for Coaching’s Global Code of Ethics, which Elizabeth is accredited under, and reflects the same standard across the discipline of psychology she trained in, set out in the British Psychological Society’s Code of Ethics and Conduct. Sharing any individual’s story, even without a name attached, risks identifying someone or changing how comfortable members feel being open in the first place. Confidentiality only works if it’s consistent.


Am I expected to give feedback if I join?

No. The reflection form after a 1:1 session is optional, and the periodic community feedback request is anonymous and optional too. Nothing about joining the Women’s Wellbeing Lab carries any expectation that you’ll report back on your experience.


Can I share my own experience if I want to?

Yes. If you’d like to share how the Lab has supported you, so other women know this kind of support exists, that’s welcome. It’s entirely your choice, in your own words and on your own terms, and choosing not to is just as fine.


Is this different from how other coaches or brands handle testimonials?

Every practitioner makes their own call here. For Elizabeth, psychology-informed coaching and confidentiality go together, so case studies and solicited testimonials aren’t part of how the Lab works. What you’re reading in this article is the standard she holds herself to, not a comment on anyone else’s approach.

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This article is for general information and isn't a substitute for medical or mental health advice. If you're concerned about your health, speak to your GP. If you need urgent support, call NHS 111 or Samaritans on 116 123.

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