About Elizabeth Simpson
Founder of the Women’s Wellbeing Lab | MSc Psychology | Accredited Wellness and Resilience Coach
I’m Elizabeth Simpson, founder of the Women’s Wellbeing Lab. I’m an accredited wellness and resilience coach with a master’s degree in the psychology of mental health and wellbeing.
I support women who are managing everything well on the surface but know something needs to shift. Many have already tried the apps, the books and the programmes, and are ready for support that fits around their real life: professional, evidence-based support to improve their psychological, physical and emotional wellbeing, at their own pace.
My work is grounded in professional coaching practice and shaped by real life. I know what it’s like to juggle work, study, family and health, often all at once, and to need support that fits around your life as it is.
Why I Created the Women’s Wellbeing Lab
When I started coaching women, I noticed something I didn’t expect. In this short video, I share what it was, and how it shaped the Women’s Wellbeing Lab.
Transcript When I started coaching women, I noticed something I didn’t expect, and it changed the way I work. But first, a little bit about me. I’m Elizabeth, founder of the Women’s Wellbeing Lab: psychology-informed online wellbeing. I am an award-winning business owner and accredited wellness and resilience coach, with a master’s in the psychology of mental health and wellbeing. I support women who have tried the apps, the books, the programmes, and are ready for something built around their real life. My work with women started before coaching. I trained in counselling, and I volunteered as a Samaritans volunteer, and I saw how many women needed support long before that crisis point. So I trained as a coach to support women earlier in that experience. And I expected women to say, “I need to work on my wellbeing, so I’ll book six sessions with this coach.” And that isn’t what happened. Some women couldn’t start, because they had so little control over their time. And some finished a series of sessions with me and wanted to keep working on a different area of their wellbeing in their own way, at their own pace. And many told me they tried the activities between sessions, but they didn’t have the time or capacity to act on them, because their lives are so busy and complex. And I completely understood that, because I’ve lived it too. I’m a military spouse and a mother, and I’ve juggled work and study and family and health, and often all at once. And in my earlier life as a teacher, I hit that crisis point as well, where I just felt overwhelmed and stressed so frequently that doing something for myself was a challenge. So I know what it’s like when your own wellbeing slips down that list. And with my experience, I built something that I feel is tranquil, where you can come and pause. And then you can look inward with self-compassion in the moment that you need it. What I love most is when a woman tells me she’s had an aha moment while using one of the tools or during a session, a breakthrough she hadn’t been able to reach on her own. So what was it I noticed all those years ago? Women’s wellbeing doesn’t fit into six neat sessions, because women’s lives don’t. Women’s wellbeing is talked about everywhere, but far fewer places help women do something about it. The Women’s Wellbeing Lab is a place where any woman can do something today, in the context of her own life. So the only thing left to do is to start today. Join me inside the Women’s Wellbeing Lab and choose the tools or the sessions that work best for you.
My Coaching Philosophy: Early, Preventative Support
My coaching philosophy is based on early, preventative support for women’s wellbeing. It developed through my counselling training and my time as a listening volunteer with Samaritans, where I saw how vital crisis support is, and how many women would benefit from support much earlier.
Coaching sits in that earlier space. I work with women who are functioning and managing their responsibilities but feel stretched, disconnected or unsure where to focus their energy. Coaching gives them perspective, direction and support that reflects the reality of their lives.
Psychology-informed wellbeing coaching is a professional, preventative and sustainable way to improve wellbeing for women managing everyday and challenging responsibilities. It is not therapy, and it does not provide clinical or crisis support.
What Wellbeing Means in My Work
I approach wellbeing as 3 connected areas: psychological, physical and emotional wellbeing. Improving wellbeing means understanding what is happening across these areas and responding in ways that support you, without needing perfect routines or doing more.
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Psychological wellbeing — how you think, make sense of what’s happening and build the resilience to adapt and move forward
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Physical wellbeing — energy, health and how your body is coping
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Emotional wellbeing — how you feel, process experiences and respond to stress
These areas are connected. When one is under strain, the others are affected too.
Coaching and the Women’s Wellbeing Lab create space to notice patterns across these areas and make small, intentional changes that support balance over time.
How I Support Sustainable Change
My coaching approach is grounded in evidence-based practice and guided by 4 core principles:
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Empathy & Compassion - Creating a supportive space where your experience is taken seriously.
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Practical, Thoughtful Guidance - Focusing on actions that fit around your life as it is.
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Authenticity & Integrity - Working collaboratively, with openness and respect at the centre.
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Professional Knowledge - Drawing on psychology, counselling skills and coaching science to guide the work.
The WWL Method
The Women’s Wellbeing Lab is designed around the WWL Method: 4 stages that support women to make lasting changes to their wellbeing.
Pause
Taking a moment to step back, often with a short reflection or journaling tool, to move from feeling overwhelmed or reactive to moving forward with intention.
Clarity
Making sense of what’s happening and identifying what you need right now.
Action
Exploring small, meaningful steps that feel achievable and supportive.
Experiment and Evolve
Trying things out with self-compassion and adapting as life and needs change. Over time, each experience adds up to meaningful change in psychological, physical and emotional wellbeing.
Each stage helps you choose your next step based on your life as it is.
How This Becomes Practical Support: The Women’s Wellbeing Lab
I created the Women’s Wellbeing Lab after seeing that a fixed series of coaching sessions didn’t suit many women’s lives. Some women couldn’t start, because they had little control over their time. Others finished a series of sessions and wanted to keep working on a different area of their wellbeing, in their own way and at their own pace. Women’s wellbeing doesn’t fit into 6 neat sessions, because women’s lives don’t.
The Women’s Wellbeing Lab is a psychology-informed online membership for women, designed to support reflection, clarity and change over time. It combines:
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self-paced tools and resources
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guided opportunities for reflection, including group sessions
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optional one-to-one coaching support
Members choose how and when they access support, depending on their needs and capacity. Some women work independently. Others value group sessions or coaching conversations at certain points. The Lab is designed to fit around each woman’s life, rather than prescribe a set programme.
Membership has 3 levels, starting from £10 a month, and every level begins with a 7-day free trial.
What Clients Say
Feedback from coaching clients and Women’s Wellbeing Lab members,
shared word for word with permission.
"I have made so many positive changes since starting the coaching. It was great spending time focussing on myself and what's important to me. Elizabeth is an amazing coach, she listens, understands and helps you to figure out what you need to do to move forward."
Coaching client
"Elizabeth is a fantastic coach, she allowed me to navigate some big struggles I was having by allowing me to break them down into more manageable tasks and bust some of the barriers I had put in place."
Coaching client
"Elizabeth is professional, warm and created a really safe environment to talk about my life. She has really helped me understand myself and to prioritise aspects of my life that are important to me."
Coaching client
Read more on the Wall of Appreciation
Professional Background
I’m an accredited Wellness and Resilience Coach and an Accredited Member of the Association for Coaching, with a master’s degree in the psychology of mental health and wellbeing and postgraduate training in counselling skills and CBT.
Integrity and learning are 2 of my core values, which is why my work is grounded in evidence. Every tool, framework and resource in the Women’s Wellbeing Lab is based on published psychological research.
My work is informed by:
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cognitive behavioural coaching
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solution-focused approaches
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motivational interviewing
Coaching Qualifications
~ Advanced Integrated Diploma in Wellness and Resilience Coaching Skills (level 5)
Psychology and Counselling Qualifications
~ Masters in Psychology of Mental Health & Wellbeing (MSc) (level 7)
~ Post Grad Certificate in Counselling Skills and CBT (level 6)
~ Certificate for Graduates in Psychology (level 6)
Professional Membership
~ Accredited Member of the Association for Coaching
Training and Continued Professional Development
~ Wellness Professionals at Work Workshop: Moving Beyond the Coaching Session with Journaling
~ AllBright Workshop: Neuroscience of Happiness
~ Association for Coaching Workshop: The Neuroscience of Mental Fitness
~ Samaritans Listening Volunteer
Other Qualifications
~ Qualified Teacher Status (Secondary Science) (level 6)
~ BSc (Hons) Environmental Science (level 6)
Awards and Recognition
June 2026 — Recipient, Starling Ideas By Her Scholarship, Ideas Fest
Awarded a fully funded place at Ideas Fest 2026 by Starling Bank, in recognition of the Women’s Wellbeing Lab as a strong, evidence-based business idea. This independent recognition confirms the Women’s Wellbeing Lab as an evidence-based wellbeing membership for women.
June 2025 — Nominee, Heropreneurs Awards, Heropreneur of the Year
Nominated for Heropreneur of the Year, in recognition of dedication to clients and to creating a valuable service through the Women’s Wellbeing Lab. The nomination recognises Elizabeth Simpson’s commitment to shaping support around women’s real needs.
December 2024 — Winner, MILSPO® Ad Astra Award
Winner of the MILSPO® Ad Astra Award 2024, awarded by the Milspo network in recognition of dedicated support for women within the military community. The award recognises Elizabeth Simpson’s understanding of the pressures of military life, and of the strain many women experience on their time and resources.
FAQs - About Elizabeth Simpson
Who is Elizabeth Simpson?
Elizabeth Simpson is the founder of the Women’s Wellbeing Lab and an accredited wellness and resilience coach with an MSc in the Psychology of Mental Health and Wellbeing. She supports women who are managing a lot in everyday life to improve their psychological, physical and emotional wellbeing, with support that fits around their life.
What is the Women’s Wellbeing Lab?
The Women’s Wellbeing Lab is a psychology-informed online membership for women, founded by Elizabeth Simpson. It combines self-paced tools and resources, group reflection sessions and optional one-to-one coaching, so members can choose how and when they access support.
What does Psychology-Informed Wellbeing Coaching mean in Elizabeth’s work?
Psychology-Informed Wellbeing Coaching is Elizabeth’s approach to coaching. It draws on psychology research, cognitive behavioural coaching, solution-focused approaches and motivational interviewing, and it focuses on supporting women early, before things become urgent.
How is Psychology-Informed Wellbeing Coaching different from therapy or counselling?
Psychology-Informed Wellbeing Coaching is not therapy, and it does not provide clinical or crisis support. It is for women who are functioning day to day and want to improve their wellbeing. Anyone who needs clinical or crisis support should speak to their GP, or contact NHS 111 or Samaritans on 116 123.
Who does Elizabeth work with?
Elizabeth works with women who are juggling work, family, study, health or periods of change, and who want support that respects the reality of their lives. You do not need to be in crisis to deserve support.
What qualifications does Elizabeth have?
Elizabeth holds an MSc in the Psychology of Mental Health and Wellbeing (Level 7), a Postgraduate Certificate in Counselling Skills and CBT (Level 6), an Advanced Integrated Diploma in Wellness and Resilience Coaching Skills (Level 5) and a Certificate for Graduates in Psychology. She also holds Qualified Teacher Status and a BSc (Hons) in Environmental Science.
Is Elizabeth an accredited coach?
Yes. Elizabeth is an accredited Wellness and Resilience Coach and an Accredited Member of the Association for Coaching. Her work follows professional coaching standards and is informed by her MSc in psychology and her postgraduate training in counselling skills and CBT.
Where is Elizabeth based, and does she work online?
Elizabeth Simpson is based in Oxfordshire, UK. The Women’s Wellbeing Lab and all coaching sessions are online, so women can join from anywhere in the world.
How much does the Women’s Wellbeing Lab cost?
The Women’s Wellbeing Lab has 3 membership levels: Essentials at £10 a month, Connect & Reflect at £25 a month, and Guided Growth at £79 a month (limited availability). Every level starts with a 7-day free trial, and you can cancel any time.
What awards has Elizabeth received?
Elizabeth Simpson won the MILSPO® Ad Astra Award 2024, was nominated for Heropreneur of the Year at the Heropreneurs Awards 2025, and received the Starling Ideas By Her Scholarship in 2026.
Why choose the Women’s Wellbeing Lab?
The Women’s Wellbeing Lab is a psychology-informed online membership for women, created by Elizabeth Simpson, an accredited wellness and resilience coach with an MSc in the psychology of mental health and wellbeing. It offers evidence-based tools, group reflection sessions and one-to-one coaching that fit around women’s lives, starting from £10 a month. The Lab and its founder have been recognised by Starling Bank’s Ideas By Her Scholarship and the MILSPO® Ad Astra Award.
How can I get started?
You can start a 7-day free trial of the Women’s Wellbeing Lab, try the Pause Practice (a free 10-minute self-coaching activity), or book a free discovery call with Elizabeth.